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Boletín Globalízate
Technical translation: can artificial intelligence dispense with human review?
AI-powered machine translation can process thousands of words in just a few seconds with impressive quality. However, when it comes to technical documentation, service manuals, product data sheets or maintenance protocols, blindly relying on AI can be costly.
20 October 2025
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CASE STUDY - Making service knowledge globally available in multiple languages
Read our case study of fully automated translation of knowledge base articles for Endress+Hauser to discover how using STAR MT technology in the service department helped the company to overcome linguistic obstacles and produce synergy effects.
The company
Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering.
09 October 2025
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This is how companies that really export translate
A company from the industrial machinery sector contacted us with a very common challenge: they needed to translate their manuals, technical data sheets and training videos quickly for new markets… without compromising technical accuracy or taking a long time to correct errors that shouldn't have occurred.
03 October 2025
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Which variety of Arabic do I need?
Companies considering entering the large market of Arabic-speaking countries are wondering how to adapt their product documentation to the Arabic language. Is it necessary to prepare local versions for Saudi Arabia, Morocco or Egypt, or can a single Arabic translation be valid for all countries?
16 July 2025
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The engine of global growth: large-scale multilingual content
In an increasingly competitive global market, communicating in the language of the customer is a growth strategy. Industrial companies that export are no longer satisfied with translating a catalogue or subtitling a video: they now need to generate large volumes of multilingual content that maintains technical accuracy, respects brand identity and is ready for distribution in record time.
25 June 2025
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Facing the tariff storm: technology as a compass for navigating new markets
The global economic landscape is marked by a serious tariff crisis that directly impacts international trade strategies. Traditional markets are being disrupted, creating uncertainty and an urgent need to explore new avenues for growth. In this complex context, how can companies achieve their expansion objectives?
22 April 2025
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Outsource your translations without fear: how to guarantee accuracy and consistency in your texts
“We are the only ones who really understand our products. Nobody else could translate our documents correctly”. This is a common concern among companies that are reluctant to outsource the translation of their technical documentation and marketing materials. However, this approach can lead to delays, work overloads and, in many cases, less professional results.
10 January 2025
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How augmented translation is transforming international marketing
Companies with a presence in foreign markets face the challenge of communicating effectively on a global scale. Augmented translation is transforming international marketing by combining artificial intelligence with human experience and knowledge.
03 December 2024
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Using AI to create glossaries for machine translation
In the field of technical translation, accuracy and consistency are key, and the most important factor for achieving this is the systematic use of appropriate terminology. Companies that handle technical content, such as user manuals, product specifications, or repair and maintenance instructions, rely on rigorous terminology management to ensure their messaging is clear and consistent across markets.
25 November 2024
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Five emerging trends in technical translation services: all you need to know
Technical translation is a constantly evolving field, driven by technological advances, changes in market demands and increasing globalisation. In this post, we will explore some of the emerging trends that are shaping the landscape of technical translation services, as well as what they imply for companies in the area of localisation and internationalisation.
12 March 2024
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